Marketing your Tebex online store may seem like a daunting task, but with the right strategies in place, you can increase awareness and drive more sales. In our last post, we went over a general overview of the customer funnel, which helps you understand the main components of a customers behavior.
Today, we’re going to take a close look at “Awareness” and go into all the different ways you can focus your efforts in generating interest and traffic to your store and game server. Here are some tips to help you get started:
- Use social media: Social media platforms like Facebook, Instagram, and Twitter are great places to connect with potential customers. Create a social media presence and regularly post updates, offers, and engaging content to attract followers and drive traffic to your online store. If you are an influencer, then consider using your YouTube channel as well to generate buzz and interest to your server.
- Run paid ads: Paid advertising can be an effective way to increase awareness of your online store. Consider running ads on social media platforms, Google, or other websites that your target audience is likely to visit. There are many server lists out there that promote game servers. Our CurseForge Server List is an example of a great source for server owners to promote their servers.
- Collaborate with influencers: Partnering with influencers can help you reach a larger, more engaged audience. Find influencers in your industry or niche and consider offering them a flat brand deal or commission in exchange for a review or promotion on their channels. Consider setting up Creator Codes for influencers to easily set up a compensation structure and give them ownership in the success of their efforts.
- In-Game-Server Messages and promotions: Believe it or not, you’re going to encounter a lot of your players in your server not know about your store, so its important to set recurring messages in the server promoting your store, and include exclusive promo codes or sales so they feel enticed to leave the server and buy your products.
- Player Referrals: - Taking great care of your existing player base in your server will lead to more players in an organic way. Encourage them to tell others and set up some perks for when new people join your server due to word of mouth. Once they're in your game server, you can promote your store, and with the right products, you'll be able to convert that player into a paying customer.
It is important to understand that all of these combined efforts will create a huge impact in the overall performance of your game server first and by consequently, your store.
By following these tips and continually seeking out new marketing opportunities, you can effectively increase awareness of your online store and drive more sales. Our Creator Success team is available to help with any issues you may have or future marketing explorations. Get started with your own store today, or please don’t hesitate to contact us if you have any questions or need any assistance.