Selling digital goods with direct delivery is one thing. Building a delivery mechanic that processes a checkout on your direct-to-consumer store but delivers the digital good through another platform is a different story.
The Tebex store for Anvil Games includes delivery mechanics enabling players to checkout after buying a game key without requiring an account, and receive a Steam key directly to their inbox.
See Anvil Game Studios’ Holdfast: Nations at War for a living example of this implementation live.
Removing delivery friction
Any store selling digital goods alongside in-game currency runs into the same two requirements:
- Reduce friction at the point of purchase
- And deliver the product without manual intervention
Guest checkout removes the account requirement with automated key delivery providing a smoother checkout experience. Holdfast: Nations at War is one example of Tebex-powered stores that support Steam game key delivery to buyers in the studio’s direct-to-consumer webstore.
Anvil Game Studios expanded its D2C store beyond game keys
The Holdfast: Nations at War store has grown beyond in-game currency to offer DLC and special Game Editions. With the direct delivery feature enabled, players can complete a purchase through guest checkout on the Holdfast: Nations at War store page, no account required, and receive the relevant Steam keys for DLC and special edition